The Shoprite Group is bringing its pet food and supplies brand, Petshop Science, online as traditional brick-and-mortar retailers in South Africa increasingly focus on omnichannel sales.
Crazy valuations attached to online pet supply stores in the US, coupled with expensive Super Bowl ad campaigns, signaled the peak of the dot-com bubble 22 years ago, but the market has changed and has grown considerably since then. And Shoprite clearly believes that South Africans are ready to source their pet supplies on the internet.
In a statement on Wednesday, Shoprite said the “pet economy” is growing strongly in South Africa – evidenced by the fact that it has opened 22 physical Petshop Science stores across the country over the past few years. last 12 months. He said the pet business in South Africa was worth more than R7 billion a year.
“Petshop Science Online offers a wide selection of over 2,000 pet-related products. These include food, treats, toys and more from premium brands like Hills, Montego, Dog’s Life, Eukanuba , Ultra Dog, Royal Canin, Rogz and Nandoe,” Shoprite said.
Delivery is free for orders over R450. A delivery charge of R75 applies to orders below this. Orders placed before 4pm within a 60km radius of Cape Town and Sandton CBD are delivered the next day.
Petshop Science customers can create online profiles for their pets, including pet’s name, date of birth, type and breed. Customers can access these profiles in stores, allowing the retailer to “serve loyal shoppers with special offers tailored to their pets’ needs.” – © 2022 NewsCentral Media