Pet Supplies Plus launches new private label pet food

LIVONIA, MICH. — Pet retailer Pet Supplies Plus launched its private label pet food, OptimPlus™, on June 20, expanding its private label offering. The OptimPlus brand includes specially formulated diets based on the size, life stage, health and dietary needs of the animal.

The OptimPlus brand offers over 30 different dry dog ​​and cat food products with specific varieties to address common health concerns including sensitive skin and stomach and weight management. The brand also includes foods specifically designed for kittens and puppies, as well as adult pets.

All OptimPlus pet diets are formulated with a blend of vitamins, minerals and nutrients to support the health and well-being of pets on a complete and balanced diet. Each formula contains animal protein as the first ingredient and contains live probiotics to support digestion.

Along with the launch of OptimPlus, Pet Supplies Plus is running a contest, “Feed Great, Feel Great,” offering nearly $15,000 in prizes. From now until July 31, pet owners can enter the contest by taking a quiz for a chance to win various prizes. Participants will receive a discount on an OptimPlus product.

“We always strive to provide our neighbors with healthy, quality products for their pets,” said Chris Rowland, General Manager of Pet Supplies Plus. “The addition of OptimPlus expands the offerings under our brand, giving pet owners nationwide even more healthy options. We are also excited to launch this contest and provide the opportunity for our neighbors and their pets to win great prizes.”

Prizes include a Pet Care Gift Basket, Pet Supplies Plus and other gift cards and a free three month to one year supply of OptimPlus. Pet Supplies Plus will select one grand prize winner and 25 additional winners.

Learn more about novel pet foods and treats.