Pet care businesses are expected to grow in India. But are we really ready?

Humans have pets to deal with loneliness and heal their anxieties, resulting in skyrocketing growth in the pet care ecosystem – straight from pet food, to pet spas , pet treats, nutrition and grooming. But the growth of this sector is not necessarily good in a country where the absence of laws and government regulations can often traumatize animals.

Why is the pet care industry growing? When Covid hit the world people either had no one to relax with or ended up wanting to have someone to relax with. The easy solution came from innocent pets, which could cure anxiety issues and help people cope with loneliness. As people spent a lot of time locked in spaces with their pets, the tendency to spoil them with treats and packaged foods increased. Thus began the change in people’s attitude towards pets, known as the “humanization of pets”. This was demonstrated by an increase in demand for pet treats which often came in the form of pet treats, packaged foods, branded toys and accessories.

Pet cafes and spas have been on the rise in metropolitan cities for quite some time now. (In fact, my friends and I even spent an hour at a Pet Cafe to celebrate a friend’s birthday) So it’s no surprise that Mars Pet Products, one of the biggest sellers of pet products in India, has doubled its sales between 2019 and 2021. As per March, substantial growth in pet ownership has driven growth in the entire pet care ecosystem – directly from retail chains, pet spas, pet nutrition, grooming brands and pet spas.

Additionally, pet owners don’t mind spending on packaged food for their pets, as they understand that cooked food consumed by humans is not necessarily the best option for pets. company. And you still have Swiggy and Dunzo to get stuff delivered to your doorstep with ease, not just in Subways, but even in Tier II and Tier III cities.

Recent Pet Business Acquisitions

  • Nestlé India recently entered the pet food business by acquiring Purina Petcare for Rs 123 crore.
  • Emami is set to offer Ayurvedic remedies for pets under the “Fur Ball Story” brand by investing in a pet care start-up called Cannis Lupus Services Ltd.

But are we really ready? I recently visited a popular locality in Kurla, Mumbai which is famous for its long range of aquarium shops. What I thought was a delightful time in my life turned out to be the most depressing experience of my life. Why? Shops licensed to be in the aquarium business were illegally selling puppies, rabbits, parrots, parakeets, and even pigeons for god’s sake (as if they were helping deliver love notes).

Other than that, 10-15 rabbits were locked in small cages, a puppy was crying in a dirty cage, and the caged pigeons looked almost dead. And that made me wonder, are we really ready for this so-called growth in pet care where there’s virtually no regulation in place? Even if there is, where is it actually performed?