For a 21st century brand, an e-commerce presence has become the new norm. From delivering fresh produce to groceries to booking doctor appointments, this new normal has allowed them to reach places and penetrate even the most remote areas.
These geographic boundaries are also being blurred by the pet care industry. With e-commerce as a tool, it becomes easier for pet parents to have a hassle-free parenting life. Whether it’s getting essentials like pet food delivered within hours or booking a veterinary consultation online from the comfort of home, it’s really just gotten easier for the brand as well as for the consumer.
It is now a well-known fact that the organized pet care industry in India is estimated to be worth a billion dollars. Globally, it is growing at a CAGR of around 15% and is projected to grow at over 6.1% between 2021 and 2027, with the Indian and South Asian pet care markets being key players. And with the recent boom in internet services over the past few years, it has become a hot market for the younger generation or Gen Z.
E-commerce has enabled not only the urban population but also Tier II and Tier III cities to realize the dream of affordable pet care. People are adopting and bringing home a four-legged friend at an unprecedented rate, all driven by the need for companionship that is now hassle-free due to the impact of e-commerce. This has opened up a whole new horizon of pet care that will impact future buying decisions.
In 2020, the world was unprepared for the pandemic. The mental health of the general population has been hit hard and the need for companion animals has taken center stage. People have realized the calming effects of having pets by their side. With the pandemic affecting individuals, a furry companion was apparently an easy decision to make. The importance of animal-assisted therapy for mental health has become a priority and with this new awareness, more people are forced to bring a pet home than ever before.
Now down to 2022, in the post-pandemic world, these pet owners are increasingly turning to the internet to purchase pet supplies and products, helping to drive the growth of the industry. But the question remains, how and why is this growth attributed to the boom in the e-commerce space?
There are several reasons for this growth:
Growing urbanization: With more people moving to cities, there is a corresponding increase in the adoption of pets like dogs, cats, guinea pigs, birds, rabbits, etc. himself with each passing day.
Animal health awareness: People are increasingly aware of the health and hygiene needs of their pets. This leads to a demand for quality and affordable pet care products that can improve the health and well-being of pets.
Disposable income on the rise: As per capita income increases, more people can afford luxury items for their pets, such as toys and accessories. This bolsters the growth prospects of the pet care industry.
One of the biggest trends in pet care e-commerce is the increased availability of specialty pet foods. While this type of food was once only available in specialty stores in major cities, it is now quickly and inexpensively available online in all parts of the country. This means that pet owners can easily purchase foods designed specifically for the particular needs of their pets.
New era e-commerce platforms like Supertails.com have made life easier and more efficient for pet owners. They know visiting an offline vet can be stressful for their pet. A better alternative would therefore be to consult it online. With a plethora of benefits, e-commerce has truly been a game changer in pet care.
That said, pet owners have many advantages when buying on e-commerce platforms, including:
Selection: Online stores like Supertails.com usually have a much wider selection of pet products than physical stores, so you’re much more likely to find what you’re looking for.
This not only includes your biggest brands, but gives equal space and priority to smaller local brands from different parts of the world. This means more choice for the consumer and better visibility across multiple brands.
Contents: Pet owners have taken it upon themselves to get to know their pets better. From understanding their bizarre behaviors to medical issues, pet parents want to be better informed in order to build a more loving and caring relationship with their furry pets. This gap of providing the right knowledge is gradually being filled by e-commerce platforms through their social media presence and free online courses.
Prices: Pet products often cost less online than in physical stores. Online stores do not have the same expenses as physical stores. The cost of an offline store, such as rent and labor employment, is significantly higher than that of an online store. And due to an aggressive rise in D2C online pet care marketplaces, the consumer is now spoiled for choice and better discounts.
Convenience: When you buy pet products online, you don’t have to physically go to a store, which can be time-consuming and difficult. It’s now easier to shop online and browse the huge assortment of pet foods and categories. You can order anything you need in minutes and have it delivered right to your door.
Services: And if assistance is needed, pet owners can now speak directly to real people like vets and trainers without having to wait for chatbots. This means that the convenience is delivered directly to the consumer.
With a rapid increase in e-commerce, the supply chain and warehouse segment has also strengthened. Supertails.com has been aware of this fact and it has led to faster and hassle-free deliveries to metropolitan cities, sometimes in less than 24 hours.
Many pet businesses see the benefits of selling their products online through e-commerce platforms rather than opting for an offline store.
What else? Sellers can reach a wider audience and marketing is simplified. With e-commerce platforms, businesses can share their products on different websites and increase their visibility.
Pet care businesses are not only built on products and services, but also built on kindness and compassion. While e-commerce has surely become a launch pad for pet care businesses, it would be incomplete without the human touch. These two forces combined will only drive an upward trend in the pet care space.